Anti-Counterfeiting Tech On Rise

The need for anti-counterfeiting technology is expected to increase as counterfeit drugs are spreading worldwide.

The ARC Advisory Group published a study, “Anti-Counterfeiting and Brand Protection Worldwide Outlook,” forecasting the next five years of demand for anti-counterfeiting software and services. Given the increase in drug counterfeiting worldwide, with more sophisticated counterfeiters and increased internet sales, says the report, “Manufacturers cannot afford to take a chance on counterfeit products infiltrating the supply chain. This is especially important if the counterfeit is a risk to safety, health, or liability,” reports Interpack.

The technologies currently being used to deter counterfeit products including human-readable markers, machine-readable markers, printers, applicators, authenticators, track-and-trace software, serialization, and e-Pedigree software.