A Campaign to Spread the Word About Fake Pill Deaths in the Central Valley of California

When the Central Valley Opioid Safety Commission contacted us about helping them promote a public safety message about the dangers of counterfeit pills made with fentanyl, of course we said yes. Their 30-second spot featured the family of Travis Jacobson, a young Californian who was tragically killed by a fake Xanax pill that turned out to be lethal. We at PSM were happy to underwrite both the direct costs and the labor costs of such an important public health message. 

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Counterfeit Pill Takes the Life of a Hardworking College Graduate

24-year-old Travis Jacobson was excited about an upcoming job interview. Recently graduated from Sacramento State University, he moved to Los Angeles to live with his best friend Landon and launch a career in public relations. Sadly, Travis never made it to that interview. Wanting a good night’s sleep beforehand, he took a Xanax pill that turned out to be a fake made with fentanyl, and it took his life.

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LA City Attorney Mike Feurer Warns Consumers about Coronavirus Fraud

 According to the LA City Attorney’s Office, they have taken action to remove Internet ads that made false claims about COVID-19 prevention and treatment. The Food and Drug Administration and Federal Trade Commission have already issued a warning that there are currently no vaccines or drugs approved to treat COVID-19.

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Multiple California Counties Warn Parents About Deadly Fake Pills After the Deaths of Two Teens in Santa Clara County

On September 30th, the Public Health Department of Santa Clara County, California updated a public health warning they had issued September 10th about deadly counterfeit 30mg oxycodone pills. The initial warning described “tablets visually appear to be the pharmaceutically manufactured version—they are circular in shape, light blue to light green in color, and have an ‘M’ inside a square stamped on one side and a ‘30’ stamped on the other side. Numerous fatal overdoses have been tied to these tablets, with a strong uptick in fatal overdoses in August 2019.”

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