Parents & PSM to the press: these deaths are poisonings

In May, New Orleans-based WWL TV covered the death of a high school senior who was killed by a fake prescription pill made with fentanyl just days before her graduation. Getting news out about these pills is incredibly important but so is accuracy. PSM and a group of parents wrote the station to point out the danger of describing these deaths as overdoses rather than poisoning.

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A Campaign to Spread the Word About Fake Pill Deaths in the Central Valley of California

When the Central Valley Opioid Safety Commission contacted us about helping them promote a public safety message about the dangers of counterfeit pills made with fentanyl, of course we said yes. Their 30-second spot featured the family of Travis Jacobson, a young Californian who was tragically killed by a fake Xanax pill that turned out to be lethal. We at PSM were happy to underwrite both the direct costs and the labor costs of such an important public health message. 

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