When the Central Valley Opioid Safety Commission contacted us about helping them promote a public safety message about the dangers of counterfeit pills made with fentanyl, of course we said yes. Their 30-second spot featured the family of Travis Jacobson, a young Californian who was tragically killed by a fake Xanax pill that turned out to be lethal. We at PSM were happy to underwrite both the direct costs and the labor costs of such an important public health message. 

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24-year-old Taylor Martinek died of fentanyl poisoning in 2017, after he took an oxycodone pill that turned out to be counterfeit. Since then, his family has been trying to change Oregon law to increase penalties for dealers who cause deaths like Taylor’s.

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Young man in a black shirt in a green outdoor setting

Seeking a good night’s sleep, 25-year-old Jake Beddoe, a young travel consultant with an adventurous heart and a tremendous sense of humor, took part of what he thought was a Xanax pill on May 27, 2020. The pill was counterfeit, and Jake died of fentanyl poisoning.

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24-year-old Travis Jacobson was excited about an upcoming job interview. Recently graduated from Sacramento State University, he moved to Los Angeles to live with his best friend Landon and launch a career in public relations. Sadly, Travis never made it to that interview. Wanting a good night’s sleep beforehand, he took a Xanax pill that turned out to be a fake made with fentanyl, and it took his life.

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Young man in letter jacket standing in front a wall, wrestling boots, badge and medal alongside him

22-year-old West Haven, Utah resident Jaydon Rogers was an “all-American-kid.” A champion high school wrestler, he had tremendous enthusiasm for all kinds of sports, his family and life. Jaydon died of fentanyl poisoning on March 14, 2018 after he unknowingly took a counterfeit pill.

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Rock Roberts opening the Senate briefing

Life-threatening counterfeit drugs taught Rick Roberts that medicine safety can’t be taken for granted. Safe medicines advocate Rick Roberts opening the Senate briefing, September 24, 2019. Rick Roberts, a professor at the University of San Francisco and a member of The Partnership for Safe Medicines’ Advisory Board, began thinking about the problem of medicine safety…

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